Newzstand is a collaborative market intelligence solution for enterprises. It is a customizable, collaborative, and automated solution for media aggregation, enterprise collaboration, and content extraction in an organization. The solution helps enterprises build market intelligence about their company, customers, and competitors from the real-time web. It allows organizations to aggregate, extract, classify, and organize pertinent online and real-time content from a wide range of trusted sources – news websites, blogs, social media, search engines, trade publications, analysts, and internal sources. Newzstand delivers timely, relevant, and actionable market intelligence to the users across the enterprise. It is based on an award winning technology which has matured over three years and has been applied to other industries.
Newzstand solution can be utilized by various groups in an enterprise and can be applied to their specific business needs. The power of Newzstand is in how it aggregates, extracts, indexes, and organizes the deluge of information from the real-time web to deliver the intelligence that matches the business goals of an enterprise. The core intellectual property(IP) of Newzstand is in its intelligence engine. This engine collects, catalogs, and organizes information as it is generated using unique classification techniques. When a user views an intelligence channel, the engine uses a proprietary search algorithm to extract and present the results based on a scoring of relevance, publication authority, popularity, and time. The engine can be customized for each enterprise so that it delivers intelligence to help the top-line and/or the bottom-line of an organization.
