Outbound Social Media Marketing Platform | NewzSocial

Marketing platform to construct and manage outbound social marketing programs

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Leadership

NewzSocial is an innovator of outbound social media marketing. We enable marketers to proactively spark audience engagement, build brand awareness and establish thought leadership in social channels. Our platform does this by solving the problems of scalability, measurement, brand compliance and governance.

Anand Jagannatham

Anand Jagannathan

Chief Executive Officer & Founder

As with Responsys, our aim with NewzSocial is to disrupt Social Media Marketing by rethinking processes around how business can build influence and enhance customer engagement.

The Team

Shastri Purushotma

Shastri Purushotma

Business Development
Niyanth Anand

Niyanth Anand

Corporate Development
Shum Mukherjee

Shum Mukherjee

Finance

Advisors

Mike Wilson

Mike Wilson

Principal, Industrial Innovation Partners
Steven Sayman

Steven Sayman

Market Development
Anubhav Saxena

Anubhav Saxena

President, Global Managed Services & Research / Data Services, ISG-One
Mark Ogne

Mark Ogne

Marketing & Partnership

See For Yourself

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Social Targets

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Anand Jagannatham

Anand Jagannathan

Chief Executive Officer & Founder

Successful serial entrepreneur Anand is providing the vision and the leadership for how social media automation enables businesses to build their social brand and establish strategic influence with prospective customers.

He has founded and led four successful companies prior to NewzSocial, two of which have gone public – Banyan Systems (BNYN, networking pioneer) and Responsys (MKTG, leader in online marketing), and two which were acquired – Reach Software (workflow and email) and iStorez (online shopping). He holds 3 patents in computer technology.

Anand received a Ph.D. and Masters in Computer Science from Rice University, and a Bachelor of Science in Electrical Engineering from the Indian Institute of Technology (IIT/K), Kanpur.

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Jeff Leroux

Jeff Leroux

Sales & Services

Start-up specialist with deep experience in sales, digital marketing, social media, SaaS, and go-to-market strategy & operations. A high energy executive with a hands-on style, Jeff has expertise in building high performance teams to manage all customer facing functions.

An inspirational team leader, Jeff has held leadership roles in Sales, Service, and Operations for Photoworks, Spoke Software, and Responsys. Jeff has excelled in delivering results by driving profitable revenue growth and optimizing service & support operations.

Jeff holds a Bachelor’s Degree in Commerce (Honors) from the University of Manitoba, Canada.

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Shastri Purushotma

Shastri Purushotma

Business Development

Having lived on four continents, Shastri leads successful client implementations. Contributing author of compelling content for the Washington Post and the Huffington Post, he previously led Professional Services as a founding member of Responsys, and drove Worldwide Sales at Reach Software, also as part of the founding team.

Most recently, he worked around the world as a human rights officer. Shastri received both an MBA in Finance and a Bachelor of Science in Psychology from Santa Clara University.

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Shum Mukherjee

Shum Mukherjee

Finance

Managing finances, Shum Mukherjee has been CFO for numerous emerging technology firms, including Droisys, Immersion, OpenTV, Genus, and E*Trade International. He holds a Masters in Management from MIT Sloan School of Management, a Masters in Mathematics from IIT Kanpur and a Bachelor of Science in Mathematics from St. Xavier’s College.

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Anubhav Saxena

Anubhav Saxena

President, Global Managed Services & Research / Data Services, ISG-One

Anubhav is a respected leader in the global sourcing industry. In his current role, he is President of ISG Global Managed Services, one of the company’s fastest-growing business units, and the Global Research and Data Services business, which continues to provide valuable insights across the sourcing lifecycle to enterprises and service providers around the world.

Before joining ISG, Anubhav held a series of senior executive positions with HCL Technologies and was the founding member of HCLT’s IT Infrastructure and ITO business. He led HCLT’s 7x growth in 7 years. As a founding member of the G2000 IT Client Executive Councils, Anubhav has been a presenter at the World Economic Forum and a recipient of a number of CXO awards.

He earned a Bachelor of Engineering (Electronics) degree from the University of Pune, India.

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Stephan Steiner

Stephan Steiner

Head of Marketing Technology, SAP

Global business technology leader, successfully transforming and growing SAP’s business through Marketing technology strategy, innovation and adoption. Previously with Business Objects, Symantec, ePeople and Manor AG. Serves on MOCCA (Marketing Operations Cross-Company Alliance) Advisory Board, President of the San Francisco Golden Gate Swiss Club, and Member of the IDC Marketing Operations Client Board.

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Scott Ollivier

Scott Ollivier

Product Management

With more than 15 years of experience translating market vision into successful digital marketing products, Scott is now leading product management for NewzSocial’s next generation of social media products. Prior to NewzSocial, he led key product management and marketing initiatives at Responsys and StrongView. In those roles, he spearheaded a number of product innovations in campaign management, automation, and analytics that helped drive significant growth and analyst recognition. Scott holds MS and BS degrees in chemical engineering from the University of California, Irvine and San Diego.

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Mike Wilson

Mike Wilson

Principal, Industrial Innovation Partners

Leads private equity investments and value-oriented buying with systematized professional business building. Previously with Dynasty, Uniface, Ingres, UCC.

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Mark Ogne

Mark Ogne

Marketing & Partnership

A marketing veteran with global experience and 5 startups under his belt, Mark has scaled many businesses through his deep experience in corporate marketing strategy, social media, web / digital strategy, content marketing, demand gen and marketing partnerships. Mark previously held marketing leadership and general management roles at: Acxiom Corporation, Kefta, RingCentral, and Onvia. He is recognized in our industry as a thought leader, with advisory and judging seats at: DMA, DMA Echo Awards, Forrester, and IAC.

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Rob Israch

Rob Israch

Vice President Global Marketing Programs, NetSuite

Leads NetSuite’s worldwide marketing programs, overseeing all demand generation, brand building, and international marketing activities, and managing a team of 19. Previously with Intuit and GE and inventor/founder of PocketBay.

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Rob Israch

Steven Sayman

Market Development

Steve is a sales executive with many years of start-up & go to market experience in the publisher vertical. He brings a deep level of understanding in social selling principles and techniques.

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Niyanth Anand

Niyanth Anand

Corporate Development

As a highly motivated young professional born and raised in the Silicon Valley, Niyanth spearheads the internal content marketing strategy, leads client engagements, and evaluates partnership opportunities both domestically and internationally. Prior to this latest endeavor, Niyanth worked as a Senior Associate in Business Valuation for Deloitte in New York City.

Niyanth received a Bachelor of Science in Finance (Honors) degree from the University of Illinois at Urbana-Champaign.

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CEO Anand Jagannathan presents at the FUSE conference

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Content ROI from Social Media Marketing

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