In some of my earlier posts I described the three key tests for a compelling value proposition and how to construct one. The three tests are resonate, differentiate and substantiate. I have discussed our journey at NewzSocial to figure out our value proposition and how to sell our solution. We have made substantial progress on making our value proposition resonate (scale and unify your social voice) as well as differentiate (outbound social media campaign platform). Key in the equation is the ability to make clients believe that your solution can actually improve their business. This is … [Read more...]
Introducing earned, paid and owned media into your digital marketing strategy
(IMG Source) Many a times, companies ask questions such as, “Should I use paid, owned or earned media for my digital marketing efforts?” and “Which is the best channel to use for my business?” Paid, owned and earned media contribute to a digital marketing strategy in different ways, but one thing is for certain – a balanced digital marketing mix is important. An understanding of these different types of media is important for the success of your digital marketing strategy. Paid media Paid media is a channel in which you pay to display your promotional content. Examples include advertising … [Read more...]
Attendance at 2015 TIE Annual Conference Boosted by Army of Social Media Advocates
The TiE conference, one of the largest conferences on entrepreneurship in the world, recently took place in Silicon Valley. Approximately 4,000 people attended with keynote speakers including Jack Welch and other luminaries in the fields of business and entrepreneurship. This year, the TIE organizing committee turned to using innovative technology from Silicon Valley social media startup NewzSocial to drive attendance at the conference. A small army of over 2 dozen social media advocates signed up to have interesting content about the conference shared through them with their connections on … [Read more...]
Lessons for Entrepreneurs From Lee Kuan Yew
President Obama described Minister Mentor Lee Kuan Yew as "a true giant of history who will be remembered for generations to come as the father of modern Singapore and as one the great strategists of Asian affairs." While there is much to learn from this remarkable statesman and the transformative experience of Singapore that could fill many volumes, I would like to focus in the short space here on a few key lessons that entrepreneurs and companies can take from the founding and rapid growth of Singapore: 1. Get the Basics Right In a superb interview with Nathan Gardels, Minister … [Read more...]
