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Social Media for Business to Business Companies The value of using social media for business to business (B2B) companies has not always been understood, and it has been hard for them to fully exploit the power of social media for their benefit. Social media marketing is viewed to be more applicable to business to consumer (B2C) companies as oppose to B2B companies. However social media marketing is becoming one of the most effective ways for B2B companies to market online. Here are some ways your B2B Company can use social media. For business networking and development Social media is … [Read more...]

Social Media for Business Benefits Many areas of a business’s growth and success can be accelerated with social media when integrated to a company’s marketing efforts. However, some businesses still do not see the need for social media integration as they are not convinced of the benefits. Below are 5 social media marketing advantages that will change your mind. Better understanding of your consumers. Social media provides a valuable channel to learn more about your consumers via social listening. You are able to gather valuable insights on how they behave and what they are interested … [Read more...]

Employee Advocacy in Social Media What is Employee Advocacy? Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees are an extension of the company’s beliefs and their marketing efforts. On social media, employees can now widely influence their friends, family, connections and followers with just the click of a button. Employee advocacy is an up-and-coming social media trend. Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees … [Read more...]

In the current digital era, many companies are hopping on the ‘social media bandwagon’ to better connect with their stakeholders. As a company, would you not want to improve your social media marketing? Do you know what are the best social media marketing tips and tools out there that can be useful for your company? Here are potentially 7 of the best and most practical ways to improve engagement and content strategy on social media. 1. Focus Establish an overarching digital marketing goal so that every online strategy and tactic will be aligned to support it. This resolve will give your … [Read more...]