“Social media has had a significant and disruptive impact on the entire buying and selling lifecycle.” – Theo Priestley, Technology Strategist and former Contributing Writer at Forbes
I want to be clear that I have nothing against Alexander Graham Bell. He was a great inventor who is credited for creating one of the most important inventions in history- the telephone. With that being said, in the modern day sales world, using the telephone in the form of cold calling is no longer a viable option for those of you truly hoping to help migrate your C leads to B leads to A leads and efficiently advance these leads into your sales funnel so that they can become thriving customers.
What’s the replacement though? Can you solely rely on your marketing team to help you surpass your lofty sales expectations each fiscal year? My advice: Be proactive–through social selling!
We all know that due to the advent of social media, information for potential buyers to dissect is EVERYWHERE. Prospects- both those that you have identified and those that are not even on your radar yet, are well into their decision-making processes. They have started to form opinions regarding both your company and your competitors long before someone from your sales team reaches out to them by phone or email.
What this means is: As soon as you identify a prospect, you need to facilitate constant engagement and create positive impressions.
One key way to accomplish this task is through embracing and implementing an effective social selling strategy!
Over the remainder of this social selling mini-blog series, I will be diving further into:
- Why it is necessary for your sales team to embrace social selling
- How you can create an effective social selling strategy
- What tools (Hint: NewzSocial) you can use to implement a social selling strategy so that you can boost your company’s sales efforts in a low cost, efficient manner
I hope you’ve enjoyed the Part 1 of this mini-blog series on social selling. Until next time!
References:
1. http://www.bitpipe.com/data/demandEngage.action?resId=1452617588_699
2. https://blog.westmonroepartners.com/images/darrenblogimage1.png