The first known reference to a red carpet ceremony occurred, according to Wikipedia, in 458 BC in the play Agamemnon by Aeschylus. Since then, it has become synonymous with welcoming VIPs at important events, from royalty to movie stars. Last week, I was fortunate enough to see firsthand how this 2,500 year-old tradition could combine with the latest in 2015’s social media technology for great effect. Our company, NewzSocial, teamed up with the organizers of the Festival of Globe movie festival to promote its activities using a team of over 30 social media ambassadors. In the days … [Read more...]
Social Media Marketing of Festival of Globe (FOG) Event
The Festival of Globe (FOG) event, one of the prominent cultural events in the bay area, CA recently took place in Silicon Valley from August 7- 16, 2015, with over 10,500 people in attendance. The event included global movie screenings, Red carpet event, Festival of Globe Award night, cultural fair, parade, and much fun and festive activity throughout the duration of the event. This year, there were celebrities from India, China, Vietnam, Mexico, Iran, Vietnam, and many other countries across the globe. The street fair and parade in Fremont, CA featured art & craft … [Read more...]
9 Best Practices in Social Outbound Marketing Campaigns: Becoming a Master Puppeteer
Can a social media marketer learn from a master puppeteer? I think so. A master puppeteer steers his puppets to captivate the audience while communicating a story. A marketer can use social media in a similar fashion to engage and possibly enthrall the audience. It would help the social media marketer to adopt some best practices in “outbound social media campaigns” to get better engagement. For a start, here’s a list of 9 best practices that I think are worthwhile. 1. Always begin with the end in mind. Remember Stephen Covey and “The 7 habits of highly effective people”? This is … [Read more...]
