“Social selling is convergence of marketing and sales. Only agile companies who can break silos will fully capitalize on the social selling opportunity.” – Malin Liden, Vice President of SAP SE and Digital Marketing Executive  Hello again! In case you need a refresher course on the first two blogs in my series on social selling, check out Part 1 and Part 2. As I discussed previously, identifying influencers is a key component to your social selling strategy. By targeting and engaging with influencers, the market awareness of your posts is exponentially expanded, and you have an … [Read more...]

"The reality is that sellers and buyers alike live in a rapidly developing digital age over which they have no control, and having a strategy for the digital era has become an essential part of driving sales growth. Technology is changing how customers buy and inevitably that means how we sell needs to adapt to the new business landscape." - David Towey, Author of Principled Selling As discussed in my Part 1 of my mini-blog series on social selling, cold calling is an outdated method for those of you hoping to successfully migrate your C leads to B leads to A leads. As such, social … [Read more...]