The TiE conference, one of the largest conferences on entrepreneurship in the world, recently took place in Silicon Valley. Approximately 4,000 people attended with keynote speakers including Jack Welch and other luminaries in the fields of business and entrepreneurship. This year, the TIE organizing committee turned to using innovative technology from Silicon Valley social media startup NewzSocial to drive attendance at the conference. A small army of over 2 dozen social media advocates signed up to have interesting content about the conference shared through them with their connections on … [Read more...]
Simple ways to BOOST your career with Social Media: 4 Best Practices
We are all on Social Media today, it seems. LinkedIn, Twitter, Google +, Facebook. Timelines, Pages, Handles. Likes, Shares, Tweets, Retweets, Comments. Engaging in social media has become a must for all career generations, from younger Millennials who are entering or building their careers to Baby Boomers, who may be at the tail end of their career or going into a second one. So what 4 things can you do with social media to boost your career? What are some best practices? YOU ASK? USE! It is not enough just signing up for Twitter, LinkedIn, Facebook and other social media accounts. … [Read more...]
Brand Advocates as your marketing strategy. But, who?
Marketers, what is the one marketing tool you know of that works out the best for you? What about one that has been proven time and again to never fail? Now, how about both? For me, that one tool is word-of-mouth marketing. Word-of-mouth marketing was never invented, instead just existed because people love to share information with others! The power of word-of-mouth marketing should never be underestimated. Just think how many times we turn to our friends for advice when we need help in making a purchase decisions or why we chose Brand X over Brand Y just because we trust our friends' … [Read more...]
Newzsocial – Social Media Marketing for Enterprise
9 Best Practices in Social Outbound Marketing Campaigns: Becoming a Master Puppeteer
Can a social media marketer learn from a master puppeteer? I think so. A master puppeteer steers his puppets to captivate the audience while communicating a story. A marketer can use social media in a similar fashion to engage and possibly enthrall the audience. It would help the social media marketer to adopt some best practices in “outbound social media campaigns” to get better engagement. For a start, here’s a list of 9 best practices that I think are worthwhile. 1. Always begin with the end in mind. Remember Stephen Covey and “The 7 habits of highly effective people”? This is … [Read more...]
Summer EXPO 2014: NewzSocial
Founder of NewzSocial tells entrepreneurs to “stay”
The power of the consumer, and that of the marketer.
"I rarely surf and mainly search." Sounds familiar? Sounds like you when you are on the Internet? Well, you're not alone. This quote was shared by Lynda Kate Smith, CMO of Twilio, in a marketing class where she lectured on the topic of social media marketing. The quote is extracted from a longer one by Paul Gillin which he uses to describe customers online behaviour in reaction to marketing tactics on both traditional and online mediums. Here's the full (long) quote: “Hear me marketers for I am your worst nightmare. Although I could be your best friend. Over the past year, I have … [Read more...]
How NewzSocial Aligns with Social Media Best Practices in the Industry
Recent surveys on Social Media “ Best Practices” have revealed a list of practices in small, medium, and large companies. NewzSocial’s “Social Media Outbound Campaign” software has inherent features that support several of these practices. Outlined below are 11 prominent industry best practices and NewzSocial’s alignment with them. Best Practice #1: Control the content. NewzSocial’s Admin Tool serves as a compliance mechanism, enabling the administrator to “Review” and “Edit” content prior to it posting on social media networks. Best Practice #2: More is not better. Try and post … [Read more...]
Social Media Automation. Automate your way!
So…… What’s this Social Media Automation you hear?Social Media Automation. Social Media Automation. Social Media Automation!!! Got that in your head now? If you have not heard of the term by now, or have heard of it but don’t really know what it means, don’t worry, you’re not the first. But you really should, because this is a term that is catching up with both content and social media marketers. It’s gonna be big! Essentially, the term is a combination of the two terms (social media marketing + content marketing) that uses the social media platform to reach out to targeted … [Read more...]
The A to Z of Content Marketing
Many people do use content marketing techniques. However, when asked if they use or believe in content marketing, they often mistakenly say no. Perhaps, the root cause of this confusion is that people do not actually understand what content marketing truly means. Most people have the misconception that content marketing is all about flooding prospects with information about their products. However, this is SO VERY far away from the real meaning of content marketing. In fact, it is quite the opposite meaning and to clearly explain what content marketing means, lets take a look at a diagram … [Read more...]
Content Marketing: Works for Business and Dating!
From the headline, you must be wondering, what in the world marketing and dating have in common? Well, actually both of them have two very similar processes. In dating, you are marketing yourself to someone you like in the hope of getting his/her attention and to eventually have a more serious relationship with him/her. Isn't this pretty similar to how companies market themselves to their prospects, hoping to impress them enough to establish a longer-term customer relationship with them. Having seen how this two processes are very similar, it is logical to conclude that the same method can … [Read more...]