I am sure that everyone knows about the power of social media. Everyone is trying to tap into that power to further their cause. This includes individuals with personal goals, companies trying to amplify their social brands and even government agencies! (President Obama is probably more active on Twitter than most people!) But, have we ever stopped to think about what actually gives Social Media its power? What is the process that goes on behind the scenes that enables people to actually propagate their messages to the masses. Here is an interesting infograph from Social Reflexion that … [Read more...]
Are Newsletters Still Effective?
Carrying on from where we left off, let's analyze the effectiveness and power of another popular content marketing tool (e-newsletter). Newsletters have been a favorite marketing tool for a long long time but has it's significance diminished over the years due to the following factors: Losing Power? 1) Overwhelming Social Media craze Several people (especially youth like me :p) tend to resort to popular social media platforms such as Facebook or Twitter to learn more about the latest happenings around the world. Traditional consumption of news have been drastically disrupted with … [Read more...]
Webinars – A hidden Content Marketing gem?
Sometimes as marketers, we tend to get too absorbed in our efforts to achieve our marketing goals that we forget about what it feels like to be a consumer. It would certainly help to take a step back once in a while and reflect on how we would feel if we were the consumers being targeted by our own marketing outreach efforts. If you do this well, you would inevitably understand why Content Marketing is such a powerful way to engage with your prospects/customers. Imagine that you were a customer looking to buy a specific product: Wouldn't you appreciate it when companies take the effort to … [Read more...]
B2B Marketing vs B2C Marketing
How different is B2B marketing from B2C marketing? Well, obviously it's very very different! The best marketer knows that, there is never a hard and fast marketing rule that can be applied to all situations. It all depends on the customers'/prospects' characteristics and preferences. Let me give you an example. Imagine that you have been promoted to become the CMO of a company specialized in making coffee. Now, how would you plan on marketing this coffee to a group of teenagers versus marketing it to a company HR department? Obviously, the needs and wants of these two groups of people are … [Read more...]
Social Media Automation
Social Media Automation What is Social Media Automation? To put it very simplistically, it refers to the process of automating all your social media marketing efforts. However, the benefits that you can derive from it, is phenomenal and cannot be explained in just a sentence. All Marketers are aware of the huge power of social media and marketing automation. Now imagine combining these two powers together! If undertaken properly, the benefits that a company would get are immense. I have listed a few of the huge implications for a company in investing in social media automation … [Read more...]
Friggatriskaidekaphobia
Having had discussed some serious marketing stuff in the past few blog posts, here is a pretty different (some what laid back) non-marketing related topic for you! Friday the 13th!!!! You must be wondering what does Friggatriskaidekaphobia actually mean....Well, if you haven't already guessed it, it's the official word coined to represent the fear that people have for Friday the 13th. If you are still in shock and wondering if people do actually suffer from that, check this out: "The Friggatriskaidekaphobia Treatment Center". Yes, you read it right! You must be wondering if your eyes are … [Read more...]
Content Curation
We have talked a lot about content marketing in our previous blog posts. But where do companies get all that content from, to conduct a successful content marketing campaign? It is a time consuming, energy draining and resource intensive process for a company to constantly churn out original, unique and quality content. This is especially true for start-ups and smaller companies as they are often hard pressed for resources (Money and Manpower) which are often diverted to other pressing issues such as product development and customer acquisition. So, what is the solution to this problem? Is it … [Read more...]
Mobile Marketing
The days when phones were used only as telecommunication devices have long gone. Phones now double up as mobile computers on which people can do a lot more things that were not even remotely possible a few years back. I am pretty sure that there are several people who actually use their phones to check Facebook more than they actually do to call someone! A larger percentage of people are also starting to read and reply emails on their phones due to enhanced user experiences offered by smartphones. What does this mean for marketers? Hmmmm.......Duh! Marketing campaigns need to be tailored to … [Read more...]
Branding Analyzed
I am sure that we all know what branding means. But not many of us truly understand the real meaning and power of it. A strong brand can make all the difference in the world. In fact, a mediocre product with a powerful branding strategy will most certainly triumph a good product with a horrible branding. "Your brand is what people say about you when you are not in the room" - Jeff Bezos (Founder of Amazon) Your target customers' first impression of your company is through your brand and whether they would even want to approach your company or use your product depends largely on how … [Read more...]
ROI of Content Marketing
"Rome wasn't built in a day" Now, you must be wondering what's the relation between the above proverb and the title of this blog. Well, perhaps after taking a look at the diagram below from Content Marketing Institute, you might be able to figure out the connection. As you can see based on the research results presented above, about 30 - 50 Â percentage of marketers are still not convinced about the power of content marketing. Well, I believe that this stems from two possible issues: 1) Unrealistic expectations of obtaining immediate results (Hence, the above proverb stressing the … [Read more...]
Personalized Marketing For The Win!
Everyone marketer on earth knows this, it's an obvious fact, a marketing truth that would stand the test of time....... Well, you must be wondering what I am talking about.... The truth is none other than the age-old marketing concept that personalized marketing works magic way better and stronger than random mass marketing. Every marketer knows this by heart but not every marketer is able to effectively utilize this truth to his benefit. Is personalized marketing really that hard? In the olden times, where one would have to painstakingly go collect information about every customer, … [Read more...]
Content Marketing vs Traditional Marketing
We have spoken alot about the power of content marketing in our past few blog posts. But, how different exactly, is content marketing from traditional marketing? I am sure most of you, if not all of you, would have heard of the terms 'Inbound Marketing' & 'Outbound Marketing'. Just in case you haven't, let me give you a quick explanation of the two terms: Inbound marketing earns the attention of audience in a passive manner without actively going out to draw them in, while on the other hand, outbound marketing does the exact opposite through strong advertising campaigns intended to … [Read more...]
