How many social media sites are there? Facebook, Twitter, LinkedIn, Pinterest, Flickr.....well, the list is almost endless.....In today's digital age, it takes no rocket scientist to figure out that people spend a significant amount of time in their lives surfing social media sites. This has given rise to abundant marketing opportunities for companies to reach out to their target audience. In our previous blogpost, we had discussed about the science behind getting more Facebook likes for a company page. But perhaps, we should take a step back and first think about whether Facebook is even … [Read more...]
The Science Behind Facebook Likes
Social media has infinitely increased the marketing options available for all marketers. It is nowÂ unimaginablyÂ easy to promote a brand on various social media platforms. For instance, it literally takes less than 5 minutes to create a Facebook page and promote your brand. However, this is no magic potion that would instantly solve all your marketing problems. The fact that it is now so easy to actually conduct social media marketingÂ campaignsÂ has given rise to an avalanche of brands attempting to leverage its power. This has resulted in a huge 'noise' level on all social media platforms … [Read more...]
A moment in your life vs A moment in the Internet
STOP! JUST STOP WHAT YOU ARE DOING NOW! Spare a few seconds to think about the amount of work you are able to get done within a minute of your life. To put it another way,how productive is the average minute you spend in your life? Well, I have spent some time to actually think of the answer to that question for my life and honestly I have come up blank! And during this juncture, I happened to stumble upon an interesting infograph from SparkyHub. "What happens in a minute on the Internet?" The answer to this question is filled with several stunning statistics. Did you know that there … [Read more...]
Marketing Automation Works Wonders
Can't believe what you see? Try rubbing your eyes/pinching yourself/jumping around and then look at the picture again. Yes, the numbers you saw earlier is still the same. Believe it or not, Marketo share prices are through the roof! Priced at $13 last night, opened at $20 today and last seen trading at $23.10! How do you explain this magic: Extreme Luck? Good Timing? Crazy unpredictable market sentiment? Well perhaps the answer is all of the above. But the key take away from this is the huge potential and power that the concept of marketing automation holds. In today's crazy digitalized … [Read more...]
Content Marketing Campaign 101
As promised in our previous blog, NewzSocial has come up with a few tips for you to spruce up your content marketing campaign. But, before we even begin talking about the strategies of an effective content marketing campaign, lets analyse the term 'Content Marketing'. The simplicity of the term is what makes people overlook its true meaning, resulting in really bad content marketing campaigns. Ignoring the risk of sounding too simplistic, let me break the term down to itsÂ essenceÂ to ensure that we are all on the same page. Warning: Simple MathematicalÂ KnowledgeÂ is required to proceed … [Read more...]
The Power of Content Marketing
"With great power, comes great responsibility" - Spiderman's Uncle (Uncle Ben) "With great content, comes great power" - NewzSocialÂ It all begin in 1884. Long before you and I came into existence, the first concept of marketing came into play in this world. And since then, marketing has been subjected to strong DarwinianÂ EvolutionaryÂ Forces and undergone several transformations. Just like how evolution has resulted in the survival of the fittest, only marketing strategies that work(those that actually bring in the money!) have withstood the test of time. New marketing concepts and … [Read more...]
Can the difference between Men & Women get any more obvious?!
A shout out to all marketers out there: Your worst fears have been confirmed! You would have to tailor your social media marketing campaigns differently for both men and women! It has been proven that on average, both men and women consume and use social media quite differently. For instance, according to an infograph from InternetServiceProviders.org, 40 million more women use Twitter as compared to men every month! So, marketers, when you are designing your social media campaigns, you have got to factor this in your plans! Check out the infograph below for more … [Read more...]
Oh Twitter, please give me more followers!
I admit, I am guilty of secretly comparing the number of twitter followers I have with my friends and everytime I discover that I am leading the 'race', I secretly smile to myself :) Now wait, before you begin judging me, tell me honestly that deep down in your heart, you do not really care about how many followers you have on Twitter. Hmmm....yes thats what I thought! Every time you log-in to Twitter, there would certainly be a part of you hoping that you did get an additional follower. That's human nature. Come on, who does not like being popular ;) So, the real question is how do you … [Read more...]
There is Curation and then there is CURATION!
Welcome FlipBoard. Seriously.(circa 1981, Apple Ad welcoming IBM to the PC revolution). We are now in the Curation revolution, where every reader is an editor and every user is a topic expert. NewzSocial pioneered the idea of a socially curated news magazine and we are glad that others are following suit. NewzSocial introduced the key elements of a social curation magazine: SEARCH: Use search terms to create a stream of content on a topic. CHANNEL: Encapsulate the article stream. CURATE: Favorite articles into a channel. SHARE: Selectively distribute articles across social … [Read more...]
NewzSocial’s Curator Program
Howdy Peeps! NewzSocial has launched a new 'Curator Program' where channels curated by awesome users like yourself would be featured to everyone else. This is your chance to become your own News Editor where you can share your very own news channel with the rest of the world. Here are some tips on how you can effectively curate aÂ unique channel. 1) Type as many search terms relevant to your topic in the top right search box 2)Â SeparateÂ the search terms with a comma 3) Put the search term inÂ apostrophe for exact search results Got the idea? So, once … [Read more...]
Post Google Reader Era
The age ofÂ NewzSocial Begins We empower you to create your own virtual newspaper on ANY topic that you want. NewzSocial Features Get all your content at a one-stop place without having to painstakingly add the feeds or search for them on the internet. Create your own news channel on any topic of your interest and all the relevant information will come right to you. Share the channels that you have created with your friends via Facebook, LinkedIn & Email. Dynamic content updates fresh from the feeds. Hundreds of pre-defined channels in the database spanning across wide … [Read more...]