“Social selling is convergence of marketing and sales. Only agile companies who can break silos will fully capitalize on the social selling opportunity.” – Malin Liden, Vice President of SAP SE and Digital Marketing Executive Hello again! In case you need a refresher course on the first two blogs in my series on social selling, check out Part 1 and Part 2. As I discussed previously, identifying influencers is a key component to your social selling strategy. By targeting and engaging with influencers, the market awareness of your posts is exponentially expanded, and you have an … [Read more...]
Social Selling Blog Series- Part 2
"The reality is that sellers and buyers alike live in a rapidly developing digital age over which they have no control, and having a strategy for the digital era has become an essential part of driving sales growth. Technology is changing how customers buy and inevitably that means how we sell needs to adapt to the new business landscape." - David Towey, Author of Principled Selling As discussed in my Part 1 of my mini-blog series on social selling, cold calling is an outdated method for those of you hoping to successfully migrate your C leads to B leads to A leads. As such, social … [Read more...]
Social Selling Blog Series- Part 1
“Social media has had a significant and disruptive impact on the entire buying and selling lifecycle.” – Theo Priestley, Technology Strategist and former Contributing Writer at Forbes I want to be clear that I have nothing against Alexander Graham Bell. He was a great inventor who is credited for creating one of the most important inventions in history- the telephone. With that being said, in the modern day sales world, using the telephone in the form of cold calling is no longer a viable option for those of you truly hoping to help migrate your C leads to B leads to A leads and … [Read more...]
The A to Z of Content Marketing
Many people do use content marketing techniques. However, when asked if they use or believe in content marketing, they often mistakenly say no. Perhaps, the root cause of this confusion is that people do not actually understand what content marketing truly means. Most people have the misconception that content marketing is all about flooding prospects with information about their products. However, this is SO VERY far away from the real meaning of content marketing. In fact, it is quite the opposite meaning and to clearly explain what content marketing means, lets take a look at a diagram … [Read more...]
