Technology ruled the ramp at the recent IBM Cloud ( NYSE: IBM) and 360FashionNetwork (www.360fashion.net) "Startup Runway & Innovation Awards" 2015, on Nov 3rd at the City View at Metreon in San Francisco. The event was a visionary display of technology infused clothing & accessories. Anina Net, founder and CEO of 360Fashion Network and Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism at IBM were the main event hosts for "Building a Bridge Between Fashion & Technology". The layout. Mannequins decked in futuristic clothing, with flashing … [Read more...]
9 Best Practices in Social Outbound Marketing Campaigns: Becoming a Master Puppeteer
Can a social media marketer learn from a master puppeteer? I think so. A master puppeteer steers his puppets to captivate the audience while communicating a story. A marketer can use social media in a similar fashion to engage and possibly enthrall the audience. It would help the social media marketer to adopt some best practices in “outbound social media campaigns” to get better engagement. For a start, here’s a list of 9 best practices that I think are worthwhile. 1. Always begin with the end in mind. Remember Stephen Covey and “The 7 habits of highly effective people”? This is … [Read more...]
Social Media Automation. Automate your way!
So…… What’s this Social Media Automation you hear?Social Media Automation. Social Media Automation. Social Media Automation!!! Got that in your head now? If you have not heard of the term by now, or have heard of it but don’t really know what it means, don’t worry, you’re not the first. But you really should, because this is a term that is catching up with both content and social media marketers. It’s gonna be big! Essentially, the term is a combination of the two terms (social media marketing + content marketing) that uses the social media platform to reach out to targeted … [Read more...]
The Social Effect
I am sure that everyone knows about the power of social media. Everyone is trying to tap into that power to further their cause. This includes individuals with personal goals, companies trying to amplify their social brands and even government agencies! (President Obama is probably more active on Twitter than most people!) But, have we ever stopped to think about what actually gives Social Media its power? What is the process that goes on behind the scenes that enables people to actually propagate their messages to the masses. Here is an interesting infograph from Social Reflexion that … [Read more...]