Social Media ROI Metrics are important. Return-On-Investment (ROI) measures the amount of return on an investment relative to the investment's cost. Cost refers to a unit of money, time, resource or a combination of the above. However, social media measurement can be a bit of a puzzle. How does one go about measuring the ROI on social media marketing activities? Imagine this common scenario: Your B2B company has a social media team. You have invested in cool & useful tools for social media management. The team has planned the social media strategy based on research into … [Read more...]
Alice in Social Media Land: 5 Social Media Marketing Lessons learnt
Alice’s adventures have always been, let’s say interesting, to say the least. Recently, she has stumbled upon Social Media in Wonderland, at the infamous tea party, the Queen of Heart’s Croquet game, and in her other ample wanderings. So, some of her simple takeaways may be the following: “We're all mad here.” ? Cheshire Cat There is a kind of madness about social media, with its constant morphing and dizzying identities. Post, share, like, unlike, comment, etc. can become an addictive habit very quickly. So, getting curious about social media is a … [Read more...]
Your checklist for implementing social media. 9 checks for navigating the “rocks” and “crocs”.
It does not really matter if you are a large company or a small start-up, it is essential to plan for implementation of social media marketing. It can assist in navigating the murky waters of social media- the hidden “rocks” and lurking “crocodiles” hungry for “hapless” posts. So, some “check lists” or best practices for successfully implementing social media within your company may be very useful. o Create an Outline Figure out the needs of your audience. Some trail and error may be required for this. But, make an effort and get some clues. Next, design a straw man for your … [Read more...]