#Hashtags. It seems like they are everywhere. Hashtags are visible on social media and the web. Whether Twitter, Facebook, Google+, Instagram, or another popular site using it, hashtags are now an integral part of social media. People use them out of context these days, in text messages, chats, songs, and advertisements. In fact, hashtags are so widespread in use that the word “hashtag” was included in the Oxford English dictionary in June 2014, making it an official word. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it … [Read more...]
Human touch is critical in social media engagement
Social media is a visceral, human, personal medium In social media, people contribute, create and comment... not just read or listen. From a marketing perspective, it's a "pull" environment where people vote on (engage with) what they find interesting. To that end, social media marketers can only be successful if they participate on the same level, executing on the focus of providing value to specific audiences. The result of those efforts should be measured by the "echo" evoked. Instead of impressions and number of followers, success should be measured by response to the contributions... … [Read more...]
Social Media Dissected
How many social media sites are there? Facebook, Twitter, LinkedIn, Pinterest, Flickr.....well, the list is almost endless.....In today's digital age, it takes no rocket scientist to figure out that people spend a significant amount of time in their lives surfing social media sites. This has given rise to abundant marketing opportunities for companies to reach out to their target audience. In our previous blogpost, we had discussed about the science behind getting more Facebook likes for a company page. But perhaps, we should take a step back and first think about whether Facebook is even … [Read more...]
Oh Twitter, please give me more followers!
I admit, I am guilty of secretly comparing the number of twitter followers I have with my friends and everytime I discover that I am leading the 'race', I secretly smile to myself :) Now wait, before you begin judging me, tell me honestly that deep down in your heart, you do not really care about how many followers you have on Twitter. Hmmm....yes thats what I thought! Every time you log-in to Twitter, there would certainly be a part of you hoping that you did get an additional follower. That's human nature. Come on, who does not like being popular ;) So, the real question is how do you … [Read more...]
