I was reading about the Roman Empire from my daughter’s 6th grade history book, helping her prepare for a test, when I had an epiphany! Let me share it with you. When the Roman Empire was at its peak and a lot of construction was going on in public sector e.g. building of long roads, this saying became very famous: “All roads lead to Rome.” Being in the marketing profession for a while now, it got me thinking, “Hmm? This relates very well to marketing given today’s socially savvy consumer; “All marketing happens on Social Media.” Since the beginning of time, “word-of-mouth” has been the … [Read more...]